
What is B2G? Business-to-Government Sales & Marketing Explained (2026 Guide)
B2G (business-to-government) means a private company sells goods, services, or information directly to a government entity, whether that’s a city, a school.
Government procurement analysis, SLED sales strategies, and public sector market intelligence — sourced from 100,000+ agencies and 1.5M+ documents analyzed monthly.
Surface buying signals from board meetings, budget approvals, and planning documents months before solicitations go public.
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B2G (business-to-government) means a private company sells goods, services, or information directly to a government entity, whether that’s a city, a school.

Last updated: June 2026 What Is Civic IQ and How Does It Help B2G Vendors Win? Pre-RFP signal monitoring is the practice of tracking early procurement.

Civic IQ Intelligence Report This analysis is powered by Civic IQ, a B2G market intel platform that surfaces pre-RFP signals, contract awards, and.

Tyler Technologies dominates the government procurement software market with $2.3 billion in 2025 revenue and 45,000+ installations across 15,000 locations.

Seven Flock Safety alternatives compared with real contract values from council records, the cancellation record, and the contract terms that decide whether an.

According to Civic IQ’s government contract database, Samsara has secured over $4.5M in tracked public sector contracts, with notable wins at City of Baton.

K-12 school districts spent an estimated $1.2 billion on cybersecurity solutions in 2024-2025, according to Civic IQ’s analysis of school board discussions and.

K-12 mental health software is one of the fastest-growing segments in education technology, with school districts investing heavily in telehealth counseling.

Twenty-six states have now enacted laws requiring K-12 schools to ban or limit cellphone use, 22 of those just in 2025. According to Civic IQ’s analysis of.

Government 311 CRM systems typically cost between $2,500 and $950,000 annually, depending on population size and feature complexity. According to Civic IQ’s.
B2G and SLED sales intelligence. Surface government procurement signals from 100,000+ state, local, and education agencies months before the RFP.